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Explain the following requirements in respect of Service Marketing: What have been the key success factors for Nike? Where is Nike vulnerable? What should it
- Explain the following requirements in respect of Service Marketing:
- What have been the key success factors for Nike?
- Where is Nike vulnerable?
- What should it watch out for?
- What recommendations would you make to senior marketing executives going forward?
- What should they be sure to do with their marketing?
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
