Question
Explain the following Sales Presentation approaches: a. Stimulus Response Approach b. Mental States Selling Approach like AIDA model (Attention-Interest-Desire-Action) c. Need Satisfaction Approach d. Problem
Explain the following Sales Presentation approaches:
a. Stimulus Response Approach
b. Mental States Selling Approach like AIDA model (Attention-Interest-Desire-Action)
c. Need Satisfaction Approach
d. Problem Solving Approach
e. Trust-based Sales Approach: Need-Satisfaction Consultative Model
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
