Explain the following terminologies in the context of a business organization.

a$.$ Core business

$($CLO $1$: PLO $1$ PLO $4-5$ marks$)$

b$.$ Mission statement

$($CLO $1$: PLO $1$ PLO $4-5$ marks$)$

a$.$ Define competitive advantage and provide examples of different types of competitive advantages that companies can achieve.

$($CLO $1$: PLO $1$ PLO $4-6$ marks$)$

b$.$ Discuss the resource$-$based view $($RBV$)$ of competitive advantage. How does it differ from other theories of competitive advantage?

$($CLO $1$: PLO $1$ PLO $4-7$ marks$)$

c$.$ Explain how a company can sustain its competitive advantage over time. Provide strategies and examples.

$($CLO $1$: PLO $1$ PLO $4-7$ marks$)$

The choice of which integration strategy to pursue depends on the company's specific goals, resources, industry, and competitive landscape.

a$.$ Explain ONE $(1)$ type of integration strategy.

$($CLO $2$: PLO $2-5$ marks$)$

b$.$ Discuss TWO $(2)$ reasons why and when companies should consider implementing integration strategy answered above.

$($CLO $2$: PLO $3-10$ marka$)$