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Explain the following with the help of mental accounting: 1 . Piggy banks 2 . Casino chips 3 . Why so many late night television
Explain the following with the help of mental accounting:
Piggy banks
Casino chips
Why so many late night television advertisements for kitchen utensils
sell items that have multitude of used and include several bonus items.
Why many manufacturers publish a recommended retail price
Can you come up with an example of your own?
Problem
When assuming that preferences are not cyclical, the property is sometimes
also called no money pump
Describe why cyclical preferences could lead to a money pumpie
how you could make infinite money of a person with cyclical preferences
Do you believe that, in reality, humans have cyclical preferences?
If yes, would could prevent them from falling prey to a money pump?
Problem Dhami
Consider the following experimental finding:
Subjects were asked: Six month from now you will be purchasing a clothes
washerdryer that costs $ There are two methods of paying. In method
you can pay in six equal monthly installments of $ starting now while
in method you pay in six equal monthly installments of $ with the first
installment beginning in six months time.
of subjects prefer method postponement of payment
Explain this finding with the red and black model of mental accounting.
Try to construct the relevant sequence of hedonic costs and benefits.
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