1. Explain the framework that can be used to review an organisation's customer value creation strategies. Discuss two strategies that may be used to create value for customers, using examples to elaborate your explanation
2. Explain FOUR (4) types of strategic innovation strategies and use examples to demonstrate your understanding
3. Explain how strategic planning is conducted at the three different organisational levels. Using an organisation as an example, explain how marketing is conducted at the three main organisational levels, discussing the main focus at each of the levels.