Question
Explain the global perspective on the marketing mix [MM] across time and space and how three fundamental global drivers have emerged? Also describe the resulting
Explain the global perspective on the marketing mix [MM] across time and space and how three fundamental global drivers have emerged? Also describe the resulting evolution along each of the four dimensions with the opposing scenarios for its future?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
