1. Explain the importance of developing new products and describe the six categories of new products.
2. Explain the steps in the new-product developmentprocess; anddiscuss the most useful techniques for generating new ideas.
3. Explain why some products succeed and others fail.
4. What are the benefits and detriments of testmarketing.
5. Discuss global issues in new-product development.
6. Explain the concept of product life cycles.