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Explain the importance of market segmentation. Discuss criteria for successful market segmentation. Describe the bases for segmenting business markets. List the steps involved in segmenting

  1. Explain the importance of market segmentation.
  2. Discuss criteria for successful market segmentation.
  3. Describe the bases for segmenting business markets.
  4. List the steps involved in segmenting markets.
  5. Explain how CRM can be used s a targeting tool.

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