Question
Explain the listed online buying process and how organization could can make better and take action to make improvements on the certain stages. Problem recognition
Explain the listed online buying process and how organization could can make better and take action to make improvements on the certain stages.
- Problem recognition
- information search
- Evaluation of alternatives
- Purchase decision
- Post purchase evaluation
- Post purchase relationship maintenance
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
