1. Explain the logic as to how Nelson's three-day course could positively influence Gourmet Foods' profitability
2. Johnston says, "Positive attitude is the single biggest thing that can change a business." How valid and generalizable do you think this statement is?
3. . If you were Johnston, what could you do to evaluate the effectiveness of your $10 million investment in Nelson's training program
4. If you were a Gourmet Foods employee, how would you feel about going through Nelson's course? Explain your position.