Explain the main market segmentation methods used in the selected organization. In your opinion, what segmentation method(s) will be most effective in the organization, and why?Explain the main market segmentation methods used in the selected organization. In your opinion, what segmentation method(s) will be most effective in the organization, and why?

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When the market segments attractive to the organisation have been identified, managers need to decide how the organisation is going to target these segments.

In light of this statement, evaluate the targeting approach that is implemented in the selected organization. Outline and discuss the criteria for targeting used in the organization?

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Explain how the "communication model" is applied in the selected organisation to communicate with the target audience. Discuss the "promotion" activities undertaken in the selected organization to communicate effectively with the organization's customers, and assess the benefits generated from such promotion activities.