1. Explain the marketing mix strategy of Yalla Momos. Emphasize the product, price, place and promotion aspects of its strategy.
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1. How did Yalla Momos succeed in creating a positive customer experience? what are the variables in the food business that make customers feel satisfied? What more Yalla Momos should do in this regard?
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1. Discuss the role of social media marketing communications used by Yalla Momos. What initiatives did the restaurant take to make an impact on consumers?
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3. Analyze the expansion possibilities available to Yalla Momos to reach its target audience of South Asian expats. What strategy should it use to communicate to and persuade these expats to adopt the healthy choice Yalla Momos offers?