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Explain the necessity for companies such as Starbucks to grow continuously, and explain why Starbucks' strategy to enter the Indian market was suitable.
Explain the necessity for companies such as Starbucks to grow continuously, and explain why Starbucks' strategy to enter the Indian market was suitable.
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There are two parts to this question the necessity for continuous growth and the suitability of Starbucks strategy to enter the Indian market Firstly ...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
