Explain the need for distribution, describe distribution channels' varieties and functions, and identify logistics opportunities. Figure out the need for distribution, the various functions of distribution channels, and logistics. Look at the current channel of distribution of foot locker all the way to the retail level. Redesign it to shorten the path from supplier to consumer to accommodate the various discrepancies that create the need for all the players in the middle. At the same time, think about the difference between physical retailing and online retailing. How does a website duplicate the look and feel of a store? What are the advantages and disadvantages of both physical and virtual locations? What are the advantages of an online-only exposure versus combined exposure? With your ideas in place, redesign a current channel of distribution. Comment on the redesigns others propose.