Explain the non-monetary factors that are to be considered before raising sell prices of a product in companies or businesses? (include the demand for the product, competitors in market and the availability of substitutes) when making the determination of whether or not a selling price should be increased there are many aspects to take into consideration. Paulsen Co. sells only one product. The regular selling price is 50 dollars, variable costs are 70% of selling price, and fixed costs are $7,500 per month so management decides to increase the selling price from 50 dollars to 55 dollars per unit.