Explain the phases of exposure, attention and comprehension that occur when an individual is shown a particular advertisement. In what stage of the perception process do consumers develop an interpretation of a timulus? T@E Inc., a software company, released a new version of its statistical software tool for students called Celtics $9\mathrm{.}0.$ The difference between version $9\mathrm{.}0$ and $8\mathrm{.}0$ was that $9\mathrm{.}0$ included a scientific calculator function in the tools menu. A few months after the release, the company found that there were not many takers for $9\mathrm{.}0.$ Research showed that most customers were satisfied with version $8\mathrm{.}0.$ Explain this outcome using the concept of Just Noticeable Difference.