Explain the populations that the organization serves and select 2-3 different populations to use for your exam. These populations can be different countries they are in, the age groups they serve, vegan or vegetarian versus not, or another factor that may be unique to your company. So, for example, if I selected McDonald's as my example, I would explain the different countries they exist in, the different menu items they serve for their different populations (based on age or region), and perhaps the different age groups they serve, and if they have options for special diets. Identify each population you want to look at specifically (ie. I will investigate communication McDonald's uses for children in Holland vs the United States, adults from the same regions, and what they sell as health options in each region.) Quick note, if you are selecting a business like McDonald's you do not have to list every country/city they are in but can streamline your information and state what regions/continents they are in and maybe say if there is a place specifically in the region that will not let them in. 0 From there I would proceed to the next item on the list. For this one you are going to select the different ways they serve your 2-3 populations. These would take the form of explanations of and include things like print advertisements, menus, promotions they link to in different areas, etc. (i.e. what does McDonald's sell in Happy Meals in the US versus another country to entice kids to buy their meals). Make sure to include the images, what the image represents in detail, where the image if from, and the citation that goes along with the information. B O o You will need 2-3 examples of communication to each type of demographic as well as their counterpart in the different region. So, for example, if one of my populations are the children in Holland and in the US, I would have 2-3 examples of promotions for the children in each country equating to 4-6 examples for these demographics. The easiest way to do this research is to look at the websites for the different countries. Google and Google translate can help with explaining what you are reading if needed. Once you have the examples completed, you will simply move to the reference page and you are done with the exam If you have any questions, please do ask and ask often. You will have two weeks to complete the midterm. The midterm is due Sunday March 13th at 11:59 PM.