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Explain the principles of blue ocean strategy. Explain the benefits and risks of using blue ocean strategy for business expansion planning into domestic and international
- Explain the principles of blue ocean strategy.
- Explain the benefits and risks of using blue ocean strategy for business expansion planning into domestic and international markets. Provide reasoning.
- Explain how the use of the blue ocean strategy will aid in the planning of business expansion into domestic and international markets. Provide reasoning.
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Digital Business And E Commerce Management
Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
7th Edition
1292193336, 978-1292193335
