1. Explain the pros and cons of promoting each of the 3 products (in other words what the pros and cons of promoting the GoPro? What are the pros and cons of promoting the Lumix? etc.) using the information in the simulation like price, margin, units sold, revenue and profit. You don't need to do outside research on the actual product. Just tell me, based the information, why you should and shouldn’t promote each product.
2. Which products will you to promote in round 1 and why? You can promote 1, 2 or all 3 of them.
3. Keywords
   • Since I can view the specific keywords you selected in the simulation, you do not need to provide a list of the specific keywords you selected. However, I am looking for your overall strategy and rationale for these keywords. It doesn't have to be rationale for each individual keyword but rather your overall strategy.
   • Here's a hint when selecting keywords - the simulation tells you to select at least 5 to support a product. I suggest you select A LOT more than 5. I recommend going to through the list and really selecting as many of the keywords related to your product as you can in order to be successful. Think about high, medium and low competition. Think about product specific, brand specific and generic words.
   • Also, really pay attention to the amount you are bidding. You want to be just above the suggested bid to be sure your ads are seen. I do not recommend a standard bid for all keywords. When you review the keywords in the simulation, any highlighted in yellow are significantly outside of the range and will not lead to any impressions. You cannot bid significantly more or less than the suggested amount.
4. Explain which landing page(s) of the website you will use in your efforts. You can select a different landing page for each product if you are promoting more than 1 product.
5. Provide rationale for your first ad campaign.

• What is your strategy for your headline?
• What is your strategy for your URL?
• What is your strategy for your ad copy?

PART 2 - Email Campaign

NOTE: Be sure to read through the links provided in the simulation for writing good emails.

1. Provide explanation of your rationale for your first email campaign.
   • Which template did you choose and why?
   • What “From name" and "From address" did you use any why?
   • What was your subject line and why?
   • Explain the rationale for your content and any graphics you used.

PART 3 - Budget

1. How much did you budget for the ad campaign and the email campaign? Please explain your rationale.