1. Explain the purpose of conducting a market analysis and outline five factors that might be investigated as part of a market analysis.
2. Explain the use of time series forecasting in relation to market analysis and give an example to illustrate your answer.
3. Describe the concept of linear regression as a forecasting technique in relation to market analysis.
4. Describe segmentation criteria that may be used in a consumer profile.
5. List three ways to test whether your product/service features are aligned with the market you are targeting.
6. Explain the importance of understanding your target audience when developing a marketing communication strategy.
7. Discuss the differences between advertising, promotions and publicity.
8. List five commonly used digital marketing channels.
9. Describe one strategy for comparing costs and benefits of a range of digital marketing channel options.
10. Provide three examples of innate needs and three examples of acquired needs of consumers that can be addressed through marketing objectives.
11. List three ways to set marketing objectives so that it will influence consumer decision-making through appealing to the motives of the consumer.
12. Outline thebuying process of the consumerin a business-to-consumer (B2C) buying situation.
13. Explain the different roles within a B2B buying centre
14. List two key features of a marketing policy and procedures.