Explain the rationale of one of these quotes:

1).'Culture is the collective programming of the mind' (Hofstede & Bond)

1. 'Not to innovate is the single largest reason for the decline of existing organizations. Not to know how to manage is the single largest reason for the failure of new ventures' (Peter Drucker)
2. 'There is no such thing as a commodity. It is simply a product waiting to be differentiated' (Philip Kotler)