Question
Explain the relevance of the Theory of Planned behavior in travelers in the event that they choose to travel with low-cost carriers as opposed to
Explain the relevance of the Theory of Planned behavior in travelers in the event that they choose to travel with low-cost carriers as opposed to traveling with full-service carriers or other luxury airlines.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
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