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Explain the retail strategic planning and operations management model and the ways in which a retailer can employ this model in a globally competitive environment.
Explain the retail strategic planning and operations management model and the ways in which a retailer can employ this model in a globally competitive environment.
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The retail strategic planning and operations management model encompasses the processes and strategies that retailers use to achieve their business objectives optimize operations and remain competitiv...
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Marketing Strategy
Authors: O. C. Ferrell, Michael Hartline
6th edition
1285073045, 978-1285607139, 1285607139, 978-1285677316, 978-1285073040
