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Explain the shared view of the service concept. How is it influenced by the business proposition? What is the challenge of this dimension? 2. Explain
- Explain the "shared view" of the service concept. How is it influenced by the business proposition? What is the challenge of this dimension?
2. Explain how the shared view may be reconciled -
A) from a marketing concept, including service specifications
B.) from a service concept perspective
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