Explain the term content as it applies to social publishing. 2) Identify the different formats where content appears. 3) Explain the most important considerations for developing and organizing marketing content according to the "content value ladder." Give examples of how you could use the types of pillar content as part of the social media plan for your business (see Table 6.3 on page 174). 4) Summarize the key points of Chapters 3, 4, & 5 (McHale). What did you learn that you will use as an employee and/or as an employer