Question
Explain to using the PESTLE framework to explain Oil industry that: -Identify external trends that may have an impact on the chosen industry -Assess whether
Explain to using the PESTLE framework to explain Oil industry that:
-Identify external trends that may have an impact on the chosen industry
-Assess whether the identified impact will be positive or negative
-Determine the time frame that the impact will be relevant (short term, medium-term or long term)
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
