Question
Explain what cross-cultural consumer analysis is and discuss why using this type of research is essential for companies marketing in nondomestic markets. Provide a real-world
Explain what cross-cultural consumer analysis is and discuss why using this type of research is essential for companies marketing in nondomestic markets. Provide a real-world example to support your ideas.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
