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explain what is meant by a blue-ocean strategy and identify a company that has followed this type of strategy to open a new market.
explain what is meant by a blue-ocean strategy and identify a company that has followed this type of strategy to open a new market. Discuss the product and the strategy and describe its success or failure.
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A Blue Ocean Strategy refers to a business approach where a company seeks to create and capture new market space rather than competing in existing markets red oceans where competition is fierce In a r...
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Auditing A Risk Based Approach to Conducting a Quality Audit
Authors: Karla Johnstone, Audrey Gramling, Larry E. Rittenberg
10th edition
1305080572, 978-1305465664, 1305465660, 978-1305080577
