1. Explain what is meant by an information search. How would a consumer conduct an information search for the purchase of a new laptop?
2. What are the main advantages and disadvantages of a direct channel relative to an indirect channel? Should a luxury brand sell its products via an indirect channel? Justify your position.
3. Choose a major, well-known firm that has repositioned itself. How has it repositioned its products or services in response to marketplace changes? Explain your answer.