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Explain what is meant by segmentation and positioning. Using either Wal-Mart, Cornell University OR Cartier (pick one only), identify and discuss the brand's segmentation and
Explain what is meant by segmentation and positioning. Using either Wal-Mart, Cornell University OR Cartier (pick one only), identify and discuss the brand's segmentation and positioning strategy and actions. What is a position map? And what is repositioning? Depict the brand's positioning by drawing a map.
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