Explain what possibly could've happened, in order to achieve these results.

Case #3 STRATEGY SESSION: Beer-Elastic or Inelastic? If you drink beer, you'd better hope your pants have dropped less than the percentage increase in price. some elasticity. But how about demand elastic- Or in economic terms: The demand for their prod- ity? InBev [brewers of Budweiser, Stella Artois, and uct is inelastic. But how inelastic? From the text (#: : Beck's) recently announced that due to high unem we have that ATR/AQ = P[1 + [1]). Multiplying ployment of young males in the United States, quan- both sides by Q/.TR (or Q/TR = Q/PQ = 1/P) gives : tity demanded of their products fell by 0.4%, while (ATR/TR)/(AQ/Q) = %ATR/%AQ = 5.6/0.4 = -14 prices rose. The direction of the change is no sur- = (1 + [1/mllor1 = -15orn = 1/-15 = -0.067. land. prise given our knowledge of demand curves. But This is very inelastic. they also reported that total revenue rose by a whop- ping 5.6%. What does this tell us? That the quantity Source: "InBev Price Hike Outweighs Lower Volumes," at www demanded stayed very high and in percentage terms .cnbc.com/id/42891391/. Explain what possibly could have happened , in order to achieve these results