Explain why it is crucial for advertisers to understand how consumers think, feel, and act regarding social media, online advertising, and e-commerce. Can social media be leveraged profitably? Explain.

Which digital advertising tools can an advertiser use to make his home page as popular as possible?

Explain the terms paid search and search engine optimization? What are the similarities and differences between the two? Use an example to explain each of the concepts.

Explain the role of online privacy in social media advertising. What are cyber-identity theft and online resistance? How can they affect social media advertising? List out the ways in which individuals can protect themselves. What is the consequence of blocking websites that track your digital footprint?

The unique characteristics of the Web has given advertisers who use it a definite edge over their competitors. What are the advantages of the new digital/interactive media being used in advertising today? Discuss a product or service that has successfully demonstrated one or more of these elements in its digital/mobile advertising.