Explain why it is imperative a company continue to offer value and identify a competitive advantage.

Determine how the company will determine if there was a market demand for a new product innovation. If not, what steps might be taken to halt the new product development process?

Identify and describe a new product innovation that failed and compare it to a new product innovation that succeeded. List one product failure and one product success, and discuss the potential impact the marketing strategy might have had on both outcomes.