Explain why it is important for digital marketers to carry out a thorough assessment of the macro-economic forces that are shaping the online marketing environment. Review the primary forces listed below and identify what implications they may have on a businesss marketing planning and strategic initiatives.

-Technological forces. Changes in technology that influence marketing opportunities, create new product development opportunities, introduce new ways to access target markets through channel integration and create new forms of access platforms and applications.

-Economic forces. Cause variation in economic conditions and affect trading opportunities, influence consumer spending and business performance and have significant implications for digital marketing planning