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Explain why it's important to carefully define the problem or opportunity a marketing research study is designed to investigate. Describe the different types of problems
- Explain why it's important to carefully define the problem or opportunity a marketing research study is designed to investigate.
- Describe the different types of problems that can occur when marketing research professionals develop questions for surveys.
- How does a probability sample differ from a nonprobability sample?
- What makes a marketing research study valid? What makes a marketing research study reliable?
- What sections should be included in a marketing research report? What is each section designed to do?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
