Explain why marketing implementation is difficult for many firms. In your answer, discuss how these difficulties often occur due to the relationship between strategic planning and marketing implementation.

2. In today's economy, personal selling has evolved to take on elements of customer service and marketing research. Why is this happening?

3. Explain at least three marketing goals during the introduction stage of the product life cycle.

4. Firms such as IKEA and The Home Depot are known for their use of valuebased pricing. Explain the idea behind value-based pricing, and related benefits of this type of pricing strategy.

5. How can the internal marketing approach help managers improve the implementation process?

6. Why do firms want to enhance value in the supply chain?