Explain why quality and TQM are important to a service-based business (which has no physical or tangible product). Further, select and discuss one of the key concepts from below in the context of an organization. Be sure to identify the name of the organization. If organization's name needs to stay anonymous - please check with the instructor ahead of time, how to approach that.

• Provide justification why companies should embrace ISO international quality standards. Explain why your selected organization did or did not implement the ISO international quality standards.
• Discuss what Six Sigma is and if every organization should use Six Sigma. Why or why not?
• Describe how benchmarking is used in TQM and applied with your selected organization.
• Discuss quality robust products and Taguchi concepts. Should every organization use the Taguchi concepts? Why or why not?

250 to 300 word.

Please support your discussion with at least three recent (within the last five years) references. At least two of them should be scholarly (peer-reviewed journal publications).