Question
Explain with clear language how you recorded the customer information into the CMS. Explain how you have confirmed that the records represent the customers' views,
Explain with clear language how you recorded the customer information into the CMS. Explain how you have confirmed that the records represent the customers' views, are free of bias and opinions, and comply with the organisational requirements Finally, explain to the Marketing Manager the benefits of using the CMS to analyse and manage customer interactions
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
