Explain with clear language how you recorded the customer information into the CMS

Compare and carefully show in your video that the information in the table from Task 2 is the

same as the information recorded in the CMS

Explain how you have confirmed that the records represent the customers' views, are free of bias

and opinions, and comply with the organisational requirements

Finally, explain to the Marketing Manager the benefits of using the CMS to analyse and manage

customer interactions