Explain your attitudes. ''nestle''

Source of attitude formation.

Role of personality?

Explain your attitude towards the brand: the Tri-component attitude model; TRA; theory of trying - to -consume , if any

o Elements of learning that influence you to try or to purchase: knowledge and/or experience

* Explain the behavioral learning: Conditional, instrumental etc, repetition, stimulus generalization: product line, form, franchising, licensing. Instrumental conditioning: trial-error, reinforcing,, extinction, shaping, observational learning, if any.

OUTPUT (explain which output that you have produced in relation to the product/service) Purchase Post-purchase evaluation Re-purchase Trust and loyalty