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Explain your media plan in terms of reach vs . frequency. Which is most important to accomplish your campaign objectives? What type of scheduling will
Explain your media plan in terms of reach vs frequency. Which is most important to
accomplish your campaign objectives?
What type of scheduling will you use? Why?
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In developing a media plan the balance between reach and frequency is crucial in determining the effectiveness of the campaign in reaching the target ...
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Organizational Behavior Improving Performance and Commitment in the Workplace
Authors: Jason Colquitt, Jeffery LePine, Michael Wesson
3rd edition
007802935X, 978-1259094279, 1259094278, 978-0078029356
