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Explaining the bullet points for the The Great Travel Hack below is the link to the video. https://vimeo.com/328574477 Find an episode of The

Explaining the bullet points for the "The Great Travel Hack"

below is the link to the video.

 

https://vimeo.com/328574477

 

Find an episode of "The Great Travel Hack" campaign by Shell in the reading folder. Provide a detailed analysis of this campaign. Do not provide a summary but focus on applicable concepts and frameworks from this course. This includes but is not limited to: - The overall goal of the campaign

  • - The communication objectives (hierarchy of effects)
  • - Brand positioning
  • - Danger of greenwashing
  • - Product placement
  • - Target audience
  • - Word of mouth
  • Etc.

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The Great Travel Hack campaign by Shell using the concepts and frameworks from the course The Overall Goal of the Campaign The overall goal of the The Great Travel Hack campaign appears to be to posit... blur-text-image

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