Exploratory research by IMI has shown positive results; conclusive research through a survey of the Ahmedabad market has revealed there is a purchase intent for sugarcane juice. Based on the consultants' initial recommendations, Preeti discussed them with the product development team, and they started work on developing the product. Preeti had to decide on the consultants' recommendations for additional research to be conducted to validate the conclusive research.

Preeti and Hemant discussed the additional validation survey, taste testing, and simulated market testing recommended by the consultants.  Fruit zone India limited(D)

ADDITIONAL CONCLUSIVE RESEARCH:

1. What did you understand about VALIDATION USING CONCEPT CARDS (2 students)?

 

A) explain Table 1 for attributes and labels used (1 student)

 

B) explain Table 2 for the list of concepts generated (1 student)

 

2. Why was the Statistical analysis software SPSS used (1 student)?

3. How were the Data analysis ratings determined (1 student)?

4. How did the consultants validate the results from the previous conclusive research (2 students)?

5. How was simulated Test marketing done (2 students)?

6. Where was it done? Why there? (1 student)

7. The Tropiviva product development team designed a 200 ml tetra pack filled with apple juice with a sugarcane juice label. Why did they do that (1 student)?

8. Describe the steps of the simulated market test (2-3 students). 

9. Where was the taste test study (1 student)?

10. How did they conduct this test (2 students)?

11. Which kind of bias was expected (2 students)?

12. What was the final recommendation Preeti received from IMI (1 student)?

13. Was she confident with the final report? Why (2-3 students)?