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Explore BMW's website at www.bmwgroup.com and see if you can identify at least three ways in which the company seeks to differentiate itself from rival

Explore BMW's website at www.bmwgroup.com and see if you can identify at least three ways in which the company seeks to differentiate itself from rival auto-makers. Is there reason to believe that BMW's differentiation strategy has been successful in producing a competitive advantage? Why or why not?

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