Explore how sports technology has advanced and continues to evolve to meet the demands of the sports technology marketplace.

New technologies are introduced into the sports marketplace at a growing rate. The landscape is constantly changing and developing. Research an emerging sports technology area (e.g., wearables, RFID, camera tracking, analytics subscriptions, betting technology, etc.) and pitch a startup company that will utilize the new sports technology.

Select a start-up sports technology and briefly describe the sports technology product your startup company will use. Also discuss potential shortcomings of the sports technology product using bullet points, elaborating on each.