Explore the core differences between different groupings of companies within the makeup cosmetic industry in Canda and USA that can impact profitability and success by completing the following analysis:

Strategic Group Analysis.

• Develop a strategic group map for the makeup cosmetic industry in Canda and USA, plotting the relative positions of a minimum of five companies in your industry, including both major players and small players.
• Use a star to denote the various companies with the size of the star indicating "relative" market share (big, medium, or small) and circle the different strategic groups.
• Because there are many possibilities for the axes of the map, try to identify axes that result in clear distinctions between groups.
• Suggestions for axes include: geographic distribution, price/quality/value, product range, or categories of target customers.
• Discuss potential differences in competitive forces and profitability within and between the various strategic groups, as well as mobility barriers that might exist.
• Include a Strategic Group Map diagram