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Explore the United Nations set of sustainable development goals at this link. https://www.un.org/sustainabledevelopment/ Links to an external site. Jesuit-educated marketers are expected to grapple with

Explore the United Nations set of sustainable development goals at this link. https://www.un.org/sustainabledevelopment/ Links to an external site.

Jesuit-educated marketers are expected to grapple with and effectively address the key issues of our time. You are at the forefront of a generation of problem-solvers, or solution-providers. Your leadership will change the world, impacting positive change, one business decision at a time, each day you serve others.

This semester we take a deeper look at the world's problems, the issues of our time. We do this with an encouraging eye toward reasonable changes within business structures that can have the most impact on sustainable development from social, economic, and environmental perspectives. To help familiarize you with the key resources, frameworks and tools for sustainable enterprise, we start by introducing you to the UN's priorities for sustainable development.

Your task is to familiarize yourself with the UN Sustainable Development Goals (read up on each one on the UN site) and what we can do as marketers to make our world a better place. reflection

  1. What issues/priorities resonated with you the most? Why?
  2. What role can business play in areas of sustainable development?
  3. Are businesses doing enough? Does business have a responsibility to do more? Or is sustainable development (especially for the most vulnerable segments of society) the domain of governments and non-profits? How can we begin to think about these issues?
  4. What can you do as future leaders in organizations to help "make the world a better place?"

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