Exploring Business Strategies that bring competitive advantage for success. Understanding the potential three strategic options undertaken at a business level and link to the selected companies strategies to review their success and shortfall: a) Differentiation Strategy b) Cost Leadership Strategy, and c) Blue-Ocean Strategy. 1. Required: a) Select two currently existing US companies, one taken the differentiation strategy direction and the other one the cost leadership strategy direction. b) Provide a review of each company to answer the following case questions: i. High level background information about the companies. ii. Specific steps the companies took to implement the strategy they selected and how that strategy provided them a competitive advantage. iii. What are the areas the companies demonstrated success and the areas they are struggling.