Exploring Calls-to-Action

1. Search for three of your frequently visited websites and open each website in a new browser tab.

2. Make a note of any calls-to-action you find. Make a note of whether the call-to-action is on the home page or a subsequent page. What is the purpose of the call-to-action?

3. Make a note of additional calls-to-action you might add to the home page or subsequent webpages on the website. How might these suggestions further the websites goals?