Exploring the consequence of social media usage on firm performance Payam Hanafizadeh a,, Sepideh Shafia a, Erik Bohlin b a Department of Industrial Management, Faculty of Management and Accounting, Allameh Tabataba'i University, West End Hemmat Highway, Dehkadeh-ye-Olympic, Tehran 1489684511, Iran b Department of Technology Management & Economics, Chalmers University of Technology, SE-412 96 Gothenburg, Sweden A R T I C L E I N F O A B S T R A C T Article history: Received 8 February 2021 Received in revised form 14 July 2021 Accepted 20 July 2021 This study aims to identify the consequence of social media usage on firm performance. To this end, it proposes a conceptual map that shows promising linkages between the maturity level realization of an organization in social media usage and its corresponding performance consequences. The conceptual map was developed by combining two theories: performance theory and theory of growth and maturity in social media, and then through systematic mapping. This map can predict what performance consequences will emerge in the organization for each stage of maturity in social media usage. According to this conceptual map, the organization is expected to benefit from accessing and sharing knowledge by realizing the first stage of maturity. The realization of the second stage is expected to establish more relationships with the customers, and the third stage will be followed by product and new processes development. By promoting the organization to the fourth stage, it is expected that communication with the organization's stakeholders emerges via social media. In the fifth stage, social media will help with value creation. Thus, managers and professionals can predict what performance consequences they will benefit from if each stage of maturity is realized. Keywords: Social media Performance Systematic mapping

SECTIONA: ANSWER ALL The article attached is from the Journal of Digital Business and is titled: Exploring the consequence of social media usage on firm performance by Payam Hanafizadeh, Sepideh Shafia and Erik Bohlin,Volume1,Issue2,2021 Using the article attached, answer the questions below: 1.In once sentence, paraphrase the article attached.(10 marks).The Paraphrase should reflect the original meaning whilst retaining any salient points 2.In summary, explain what the MAIN IDEA or GOAL of the article is (20marks). (1-pagemax) 3.Mention 3 key literature that the author cited, and explain how the author has used this literature appropriately?(20marks)(1-pagemax) 4.Critique the authors chosen methodology, justifying its appropriateness or otherwise(20marks).(1-pagemax) 5.Discuss in detail the extent to which the article adequately contributes to its of study?(30marks).(2-pagemax)